Good partnerships are essential for science, government and environment programs today. Multi-agency collaboration is an vital ingredient for cooperative research centres, universities, government departments, CSIRO, and R&D corporations. But what distinguishes a good research partnership from a bad one?

Measuring and evaluating your communication effort should be a constant process. By evaluating your communication plan, you can learn how it is working with various target audiences, what activities are successful, and which ones fail.

A media event is a one-time event focused on a specific purpose such as a press-conference, launch or significant scientific promotion. These events are different from ongoing publicity.

Environmental research promised to be so much easier to write about than physics or nanotechnology. But what happened? Along the way it developed its own foreign language. The environment is now a place where the jargon-heavy fields of law, science and government collide.